Finding insider trades…Reading each Form 4…Adding them up…
BIDUBaidu, Inc.
Insider trades (Form 4)
Directors, top managers and anyone owning more than 10% of a company must report every time they buy, sell or receive its shares, within two business days, on a Form 4. Here is what Baidu's insiders did over the last year, and what each kind of trade means.
Bought on the open market$00 trades by 0 people
Sold on the open market$2.0M1 trade by 1 person
Sales that were planned ahead0%made under a pre-set trading plan (Rule 10b5-1)
Filings read4every Form 4 in the last year
Buying and selling, month by month
Open-market trades only, by value. Tap a month.
DecJanFebMarAprMayJunJulAugSepOctNov
■ above the line: bought · ■ below: sold
Who traded
| Person and role | Bought | Sold | Shares held after | |
|---|---|---|---|---|
| Jixun FooDirector | – | $2.0M | – | |
| Yanhong Robin LiSee Remarks · Director · Owns over 10% | – | – | 10.0M | |
| Haijian HeChief financial officer (Chief Financial Officer) | – | – | 151.5K |
Every trade (11)
- Aug 9, 2026Turned options or share units into sharesHeld indirectly (trust, family…)Yanhong Robin Li · See Remarks · Director · Owns over 10%Swapping options or units they already had for actual shares. Often followed by a sale or tax withholding. Form 4+342,096 sharesno price (not a sale)owns 9,994,520 after
- Aug 9, 2026Turned options or share units into sharesHeld indirectly (trust, family…)Yanhong Robin Li · See Remarks · Director · Owns over 10%Swapping options or units they already had for actual shares. Often followed by a sale or tax withholding. (Restricted Shares) Form 4−342,096 unitsno price (not a sale)owns 342,104 after
- Aug 8, 2026Turned options or share units into sharesHeld indirectly (trust, family…)Yanhong Robin Li · See Remarks · Director · Owns over 10%Swapping options or units they already had for actual shares. Often followed by a sale or tax withholding. Form 4+510,808 sharesno price (not a sale)owns 9,652,424 after
- Aug 8, 2026Turned options or share units into sharesHeld indirectly (trust, family…)Yanhong Robin Li · See Remarks · Director · Owns over 10%Swapping options or units they already had for actual shares. Often followed by a sale or tax withholding. (Restricted Shares) Form 4−510,808 unitsno price (not a sale)owns 1,021,624 after
- Aug 7, 2026Turned options or share units into sharesHeld indirectly (trust, family…)Yanhong Robin Li · See Remarks · Director · Owns over 10%Swapping options or units they already had for actual shares. Often followed by a sale or tax withholding. Form 4+527,200 sharesno price (not a sale)owns 9,141,616 after
- Aug 7, 2026Turned options or share units into sharesHeld indirectly (trust, family…)Yanhong Robin Li · See Remarks · Director · Owns over 10%Swapping options or units they already had for actual shares. Often followed by a sale or tax withholding. (Restricted Shares) Form 4−527,200 unitsno price (not a sale)owns 1,581,624 after
- Aug 7, 2026Turned options or share units into sharesHaijian He · Chief financial officer (Chief Financial Officer)Swapping options or units they already had for actual shares. Often followed by a sale or tax withholding. Form 4+151,536 sharesno price (not a sale)owns 151,536 after
- Aug 7, 2026Turned options or share units into sharesHaijian He · Chief financial officer (Chief Financial Officer)Swapping options or units they already had for actual shares. Often followed by a sale or tax withholding. (Restricted Shares) Form 4−151,536 unitsno price (not a sale)owns 454,624 after
- Aug 6, 2026Received shares or options as payYanhong Robin Li · See Remarks · Director · Owns over 10%A grant from the company as part of their pay, not a purchase. (Restricted Shares) Form 4+1,966,824 unitsno price (not a sale)owns 1,966,824 after
- Aug 6, 2026Received shares or options as payHaijian He · Chief financial officer (Chief Financial Officer)A grant from the company as part of their pay, not a purchase. (Restricted Shares) Form 4+122,792 unitsno price (not a sale)owns 122,792 after
- May 21, 2026Sold shares on the open marketJixun Foo · DirectorInsiders sell for many reasons: paying taxes, buying a house, spreading their savings. Many sales are planned months ahead. Form 4−122,584 sharesat $16.32 = $2.0M
Read straight from the Form 4 filings Baidu's directors, top managers and large owners sent to the SEC. Insiders sell for many reasons: taxes, diversifying, planned sales. Buying with their own money is rarer. None of this says whether to buy or sell the shares.